Pom Wonderful Presents: The Greatest Movie Ever Sold

November 16, 2012 at 10:24 pm | Posted in 2011 | Leave a comment

I guess my question would be: what’s the point?  Morgan Spurlock’s  “Supersize Me” was so clever, biting and dead-on that I expected something as insightful this time.  While “Pom” is clever, it is almost too clever for itself.  The whole movie lies in the gag; this is a movie about advertising financed entirely by advertising.  Scratch an inch below that surface and you have nothing.  No insight.  No revelations.  And certainly nothing even close to Spurlock taking a personal stand on the issue.  Which, I suppose, is commentary in itself.

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